Case Study: Kids Rock Dentistry & Orthodontics

How Kids Rock Dentistry and Orthodontics partnered with Wacky World Studios to create an immersive experience that grew into a multimillion-dollar brand.

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Introduction

Kids Rock Dentistry and Orthodontics is one of the fastest growing privately-owned pediatric dental practices in Colorado Springs, Colorado. In 2015, Kids Rock opened its first location, a 2,600 square-foot facility centrally located specializing in the treatment of infants, children, adolescents, and special needs patients. By 2018, Kids Rock had expanded its practice from 2,600 square feet to 8,303 square feet adding orthodontic care. Today, Kids Rock Dentistry and Orthodontics has three locations, and four additional locations slated; Dr. Stettler and his team have treated over 35,000 children in Colorado Springs and the surrounding areas of the Air Force Academy, Black Forest, Calhan, Ellicott, Falcon, Fountain, Fort Carson, and Monument.

Challenge

Starting his private practice, Dr. Corban Stettler’s mission was to become Colorado Springs’ favorite children’s dentist. His vision was to create an environment that put children at the center of the entire experience; focusing not only on excellent medical care, but also inspiring and educating children and families about the importance of good dental hygiene and ultimately reducing the anxiety that coincides with visiting the dentist.

Solution

• Custom character development
• Custom artwork and storyboard
• 360-degree wall coverings
• 2D and 3D mascots
• Custom check-in desk
• Custom themed furniture
• Building signage package
• Branded logo

Awards

Growth

• •2015 opened first location.
• •2016 hired associate doctor.
• •2018 expanded facility.
• •2018 added orthodontic care and two doctors.
• •2020 opened second location.
• •2021 added two associate doctors.
• •2024 opened third location.
• •2024 added one doctor.
• •2026 fourth location to open.
• •2029 three additional locations slated.

Metrics

• 400 new patient gross average.¹
• 80% patient retention¹ (double the national average.)²
• Estimated $400,000 annual savings in marketing expenses due to brand recognition and word of mouth.³
• $8,000,000+ gross revenue (20% higher than national average based on doctors.)⁴
• 5-star rating on Google (2,342 reviews.)

Conclusion

Strategically themed environments foster:

1. Brand loyalty.
2. Stress reduction.
3. Educational opportunities.
4. Joyful experiences.
5. Engaged participants.

...and ultimately HIGHER REVENUES.

1. Kids Rock Dentistry and Orthodontics (2024).

2. Dental Business Mastermind, Practice Management (2021, April 3). “3 Stats That Indicate a High Performing Dental Practice.” Drilldown Solutions. https://www.drilldownsolution.com/3-stats-that-indicate-a-high-performing-dental-practice/

3. Craig, B; Brian, D; Brian, Z. (2024, June). “How Much Should a Dental Practice Spend on Marketing?” DentalScapes. https://www.dentalscapes.com/how-much-should-a-dentist-spend-on-marketing/#:~:text=Nevertheless%2C%20most%20established%20dental%20practices,of%20gross%20revenue%20on%20marketing.

4. Survey of Dental Practice Report (2023). “Income, Gross Billings, Expenses, and Characteristics.” American Dental Association. https://www.ada.org/en/resources/research/health-policy-institute/dentalpracticeresearch#:~:text=What%20are%20a%20dentist's%20average,Survey%20of%20Dental%20Practice%20report).

5. Google Reviews: Broadmoor, Union, and Woodmen locations (2024, June).