How Crosspointe Church partnered with Wacky World Studios to grow attendance by creating immersive interior environments.
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Introduction
Crosspointe Church is a multi-campus church founded in 2006 in Southern California with locations in Anaheim, Brea, and Ventura ministering to over 1,500 members across the three campuses. For the first ten years, the church maintained a congregation fluctuating from 70-100 members. The turning point was in 2016, when the church purchased a 45,000 square-foot commercial space in Anaheim. Head pastor Brian Moore’s vision was to create an environment with multi-generational appeal that fostered fellowship and community with a deep commitment to reach the next generation of believers.
Challenge
Moving to a new location, Crosspointe Church wanted to create a space that would foster and facilitate growth. With their newly acquired commercial space, the church identified their goals for the space:
- Reach the next generation
- Encourage human interaction
- Make a strong first impression
- Build a connected family/brand
- Teach God’s Word
Solution
Crosspointe Church prioritized their children’s ministry as the focal point of the buildout. They engaged industry-leader Wacky World Studios to
design, program, fabricate, and brand an integrated environment. Wacky World Studios transformed the 45,000 square-foot commercial
space through:
- 360-degree wallcoverings
- Custom Biblical-themed graphics
- Custom children’s ministry logo
- Strategic age-group branding
- Building signage
- Two-story themed indoor playground
- Integrated check-in kiosks
- Integrated custom furniture
Design Outcomes
The new spaces designed by Wacky World Studios created a captivating first impression from the moment one stepped through the front doors.
- Children were immediately engaged in communal play.
- Parents instantly met other parents.
- Member and visitor interaction grew thanks to the casual lobby setting.
- Branding and photography created highly effective marketing materials drawing new families to the church.
Membership Metrics
According to Crosspointe Church, Wacky World Studio’s implementation of Crosspointe’s objective sparked overwhelming growth in six years:
- Membership grew from 70 to 1,500
- Location expanded to multiple campuses
- Annual tithing increased 200%
- Annual baptisms grew 600%
- Weekly volunteers grew 276%
Horizons
In 2023 Crosspointe Church launched a capital campaign to better serve their communities; including updates to the Brea and Ventura
children ministry campus experiences.
Conclusion
Church membership and visitation multiplies when churches invest in immersive environments and experiences, particularly for their children’s ministries. Children are a catalyst for church growth and attendance; incorporating branding that tailors to children as well as creating spaces that are designed to engage the whole child are vital to reaching the next generation of believers and developing consistent attendance.